Resume App

Computer Technology

Zero-to-one product development for Oracle Consulting to boost consultant marketability


ROLE: UX Research, UX Design, UI Design, Design Leadership

METHODS: Competitive Analysys, Survey, Brainstorming, Solution Mapping, Data Synthesis, LoFi Wireframe Creation, Prototyping, HiFi Mockup Design, Usability Testing, Design Pattern Standardization

TOOLS: Google Forms, Zoom, Miro, Balsamiq, Sketch

TEAM: Oracle NA UX Practice


Business challenge

Oracle's North America consultants were using outdated, difficult-to-edit Word-based resumes that hampered their marketability to third-party clients and limited project acquisition opportunities. These client-facing profiles are used by external Oracle clients to browse and source consulting projects, making professional presentation critical to business revenue. Initial attempts to modernize the visual design failed to address the fundamental usability issues, as consultants struggled to customize their information without breaking formatting.

My role & leadership

As Experience Design Lead, I led the team that conceived and delivered a complete zero-to-one product development, taking what began as a simple visual refresh request and developing it into a strategic digital solution from concept through launch. This client-facing application enables third-party Oracle clients to browse consultant profiles and source consulting projects, making consultant marketability directly tied to business revenue. I led the research effort, secured executive buy-in by demonstrating clear ROI, assembled a cross-functional team, and established the product vision while guiding implementation from initial ideation to market deployment.

Strategic approach

Rather than accepting the initial narrow scope of aesthetically updating Word templates, I:

  1. Reframed the problem: Used survey data to demonstrate that resume difficulties were primarily about usability, not aesthetics
  2. Secured executive support: Presented research findings and ROI projections to C-level stakeholders to secure budget for a complete solution
  3. Guided vision development: Led ideation and competitive analysis to identify key capabilities that would address consultant needs while improving marketability
  4. Balanced technical feasibility: Engaged developers early to ensure all proposed features could be implemented within Oracle's technical environment

Zero-to-one product development

This initiative exemplified zero-to-one product creation, as I:

  1. Conceptualized a new solution: Transformed a template update request into a comprehensive digital product vision
  2. Built from ground up: Designed and launched an entirely new web-based application where none existed before
  3. Established new capabilities: Created functionality that didn't previously exist in Oracle's internal tool ecosystem
  4. Delivered end-to-end: Managed the complete product lifecycle from initial concept validation through successful launch and adoption

Key decisions & execution

The research revealed that consultants needed more than visual improvements—they needed a simplified editing experience. I directed the team to focus on four core capabilities:

  • Live editing: Enabling real-time updates without formatting concerns
  • Auto-save: Eliminating data loss during editing sessions
  • Show/hide elements: Allowing consultants to customize resumes for specific client opportunities
  • Print preview: Providing immediate visual feedback on how the resume would appear to clients

Throughout implementation, I maintained focus on usability through structured testing protocols and data synthesis, pivoting design elements based on quantitative user feedback.


Business impact

The Resume App delivered measurable improvements:

  • User Adoption: 100% of test participants preferred the new solution over Word templates
  • Usability Metrics: Average ease-of-use rating of 4/5, significantly higher than previous solution
  • Consultant Efficiency: Eliminated formatting errors and reduced time spent on resume customization
  • Client Experience: Enhanced professional presentation of consultant profiles to third-party Oracle clients
  • Marketability: Improved consultant marketability directly supports project acquisition and revenue generation



Strategic lessons
This project reinforced the value of looking beyond initial problem framing and demonstrated my ability to identify opportunities for zero-to-one product development within existing organizational constraints. By using research to expand the project scope from visual design to experience design, we delivered a solution that addressed the underlying business need while establishing a framework for evaluating future tools through clear ROI metrics and usability KPIs. Most importantly, it showcased successful execution from concept to launch, transforming a simple request into a strategic digital solution that directly impacts business revenue.